03 Feb

LifeStraw GO takes top honours at world’s premier outdoor and sporting awards

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Every year ISPO honours the most exceptional sporting goods with the ISPO Award. A jury consisting of independent sports business professionals evaluates several hundred entries following clearly defined criteria. This premium selection presents a welcome orientation for both sports business professionals as well as end-consumers. It serves as a reference for retailers when choosing their upcoming product range; to end-consumers, it is seen as an important purchase argument.

LifeStraw Go can filter a minimum of 1,000 liters of dirty water. The hollow fibre technology purifies the water instantly without the use of chlorine, carbon, or chemicals, which often leave the water with a bad taste. Bacteria, parasites, and turbidity will be removed as you drink. The technology is easy to use and was developed to respond to crisis situations or developing countries. One of ten things that will change the world according to CNN.  Just scoop and drink.

LIfeStraw Go was the standout winner in the Outdoor Segment for the Trekking Equipment Category. This is a major boost for the brand as it builds on its exceptional track record in the humanitarian sector with products tailor made for the retail market, notable the LifeStraw Go and the LifeStraw Home unit.

We are especially excited to be introducing these award winning devices to the Southern African market.

Ends.

For further information please contact Nico Germishuizen:

Web: www.aqu4life.net
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  
Cell: +2772 193 1354
Fax: +2786 519 8006

Aqua4Life is the official distributor of LifeStraw in Southern Africa

http://award.ispo.com/en/Winner-2014/Products/Outdoor/Trekking-Equipment/LifeStraw%C2%AE-by-Vestergaard/

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